The Power of Email Marketing

Email-4Are you taking advantage of the marketing tools that Restaurant.com provides to partners? One of the most lucrative benefits of our marketing program is the collection of email addresses and contact information of diners. Each time a diner uses a dining certificate at your restaurant the redemption process allows us to collect their email. Email addresses of diners are marketing prospects waiting to be plucked from the tree of opportunity. It’s an opportunity for a return visit. An opportunity for a new diner. And, an opportunity for positive praise that can spread like wildfire. Make sure you’re using your email addresses to your advantage. Email marketing is a powerful tool—and it’s right at your fingertips!

Here are some quick stats about email marketing for businesses:

Email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Email creates new leads: 42% of businesses say email is one of their most effective lead generation channels.

The number of email accounts is exploding: The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018. That’s almost 27% growth, to look past all those billions.

Plus there’s an increase in the number of email users. It’s predicted that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018. That’s 12% growth.

See how powerful emails can be? Follow up with diners by sending a thank you email and personal promotion. Invite them back in with a new seasonal menu or special. And…don’t wait too long! Hitting up a diner when your restaurant is still fresh in their minds is a great way to get them to come back.

Not sure where to start? Learn more to about how to best utilize your email addresses for marketing your restaurant.

Feel free to reach out to your Restaurant Partner Support at 1-877-640-1844. They’re more than happy to help you get started on a successful email campaign.