As you know, before you can satisfy your customers with the best food, served by your stellar wait staff, first you have to get those customers through your door. As a Restaurant Partner, you can always be sure that we are constantly finding the best ways to turn potential diners into happy, loyal customers of your restaurant.
Since the way people search for their next great meal is always changing, that means we have to make appropriate changes along with them. Here’s a simple overview of some of the recent enhancements, each one made to ensure you’re always where potential customers are looking for their dining destination options.
The number of your future customers looking for restaurants on their phones is growing rapidly. It is no longer a nice bonus to have a mobile site: it is a necessity. At Restaurant.com we’ve been steadily making enhancements to our mobile presence so that when hungry potential diners reach for their phone, your restaurant is right at their fingertips.
Search Engine Optimization (SEO) is a fancy way to say that when customers search for a restaurant, yours will show up in the search results on Google and Bing. We are always trying, testing, and retesting ways to bring more diners to your restaurant. Your expertise is creating great meals, in a great environment, served by a great wait staff. Ours is to help the lucky recipients of those meals find their way to your restaurant. We have enhanced our website to ensure restaurants along with the ratings on Restaurant.com have a more robust presence on major search engines.
Studies show that women make 93% of the household food purchase decisions*…giving even more proof to the old saying; “when mom’s happy, everyone’s happy!”
That’s why at Restaurant.com, we see Mother’s Day not only as an opportunity to celebrate her, but also as an invaluable opportunity to connect with the very powerful demographic she represents. And what better way to catch her attention than with a full-blown campaign, that’s all about moms?
We’re getting this great initiative started with a great big Pinterest Sweepstakes and gift ideas for mom that include, of course, Restaurant.com Gift Cards. After all, Moms everywhere love dining out whether it’s Mother’s Day or any other day, long after her big holiday is over.
In summary; this year, when we think of mom as the woman who raised us, let’s not forget she’s the household’s main consumer as well!
Based on some of our partners’ feedback, we have made some changes to our program to offer more flexibility for our restaurants! We have added some new options that will accommodate your restaurant’s marketing objectives, to make your business even more successful. And, as always, Restaurant.com is here to help and want to make sure our efforts match what your restaurant needs. Just let us know!