Wrap up the holiday season with a bang by being prepared on New Year’s Eve and New Year’s Day. Being ready to go on these days could push dine-in, carry out and catering sales into Q1, making the slow months a little easier to handle. Here are some tips on how to bring in the New Year with a bang:
Bringing in diners on New Year’s Eve and Day doesn’t have to be complicated. Offering something out of the ordinary can be all it takes for diners that don’t want to get all dressed up for a fancy evening on the town. Relaxing with friends over cocktails is just as good! Stock your bar with extra alcohol and offer a drink special! What does everyone drink on this merry day? Champagne! Offer bottle service and a special spin on a champagne cocktail and you’ll have diners (and drinkers) asking for more!
Offer An Organized Event
Many diners want to dress up and make a night of New Year’s Eve. Offer a prix fixe menu of diner favorites, accompanied by cocktails for a fixed price; this could turn an ordinary evening into an extraordinary one. Dimly light your restaurant, add candles to the tables, and push a few tables aside for dancing to create a romantic evening for those that celebrate the new year right! Advertise this “romantic NYE special event” and encourage diners to book early to save their spot. This way you can plan your menu ahead and be ready and prepared!
Advertise Holiday Parties
Holiday parties and celebrations happen well into the New Year. Make sure you’re grabbing those corporations and families that celebrate later by sending them an email, dropping table cards with promotions and letting diners know the restaurant can host their party! This could push your busy season a few weeks more into 2015.
New Year’s Day is one of the top five most popular days to eat out. Folks are pushing off their healthy eating resolution one more day for the comfort of cozy, delicious food. Why not be the one to serve it to them? To cater to those starting the New Year with a health kick, include a few healthy alternatives—and give it a special price to tout the New Year!
To ring in the New Year, make sure your kitchen is prepared for any surprise—from a busy in-house dining evening to take out and you’re sure to create a memorable end to 2014 and swing into 2015 for all that are part of it.