Marketing Insights Archive

Serving more than 2,000 exhibitors and hundreds of thought-provoking seminars, the 2016 National Restaurant Association has closed its doors for the year. Since not all of our restaurant partners attended the show, our partner team walked the (many) halls of Chicago’s McCormick Place and found these tastes, trends and tech to give you some exciting and new things to chew on

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A restaurant meal is a social experience. And after the meal is over, people keep talking online about what they did and (cue the scary music) what they didn’t like. Today, we’re focusing on how to handle negative reviews and how to get unhappy diners to come back for more

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Can you believe it’s already June! In January, we boiled down the industry’s hottest predictions into trends you can actually use. Today, we’re here with updates. See how some of the trends evolved and check out a few new ones, too

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Want to build your business? Start with two words: social media. See, 63% of millennials, the demographic that now spends more money at restaurants than at grocery stores (1), say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions (2). So, if you haven’t already, now is the time to use social media to attract new customers and bring existing customers back for more. First, get to know some of the social media basics that we covered last month. Then check out these three ways to stand out without spending a fortune. Here’s a hint…it’s all about photography. 1) Take and post unique photos Make sure they look good (here are a few tips), but do post at [&hellip

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