The 2016 presidential campaign is finally over! And, whether the results leave you pleased as punch or crying in your beer, here are some tremendous marketing takeaways that you can apply towards your restaurant business
Marketing Insights Archive
Every restaurant is unique—including yours. So there isn’t one single best way to promote it. It’s not only the food you serve; your restaurant is uniquely shaped by your neighborhood, your staff, your regulars and your management style
Have you heard? Days after its’ US release, Pokémon GO took over the digital planet! Pokémon GO almost immediately became the number one free app in Apple’s US iTunes store.1 Within two days, it was installed in 5.16% of all US Android devices.
Serving more than 2,000 exhibitors and hundreds of thought-provoking seminars, the 2016 National Restaurant Association has closed its doors for the year. Since not all of our restaurant partners attended the show, our partner team walked the (many) halls of Chicago’s McCormick Place and found these tastes, trends and tech to give you some exciting and new things to chew on
A restaurant meal is a social experience. And after the meal is over, people keep talking online about what they did and (cue the scary music) what they didn’t like. Today, we’re focusing on how to handle negative reviews and how to get unhappy diners to come back for more
Unfortunately, very few restaurants are an overnight success. Just like a winning recipe, a successful restaurant takes experimentation, testing and an extra helping of determination
Can you believe it’s already June! In January, we boiled down the industry’s hottest predictions into trends you can actually use. Today, we’re here with updates. See how some of the trends evolved and check out a few new ones, too
Want to build your business? Start with two words: social media. See, 63% of millennials, the demographic that now spends more money at restaurants than at grocery stores (1), say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions (2). So, if you haven’t already, now is the time to use social media to attract new customers and bring existing customers back for more. First, get to know some of the social media basics that we covered last month. Then check out these three ways to stand out without spending a fortune. Here’s a hint…it’s all about photography. 1) Take and post unique photos Make sure they look good (here are a few tips), but do post at [&hellip
Spring is well on its way…the snow has melted and diners will soon be popping in! It’s time to refresh your restaurant to welcome them—and their appetites—to a new season of eating
Social media offers you many free or low-cost ways to promote your restaurant. As there’s an endless array of ways to use social media, we’ve put together this overview on the best ways to use Facebook, Twitter and Instagram to your advantage