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Marketing strategy has evolved over the years, incorporating new technologies and tactics to attain specific goals. Within that strategy is advertising, one of the most popular and useful tactics. It can use a variety of media, such as T.V., radio and print, to create exposure, awareness and, ultimately, sales. Advertising might seem complicated or expensive, but it doesn’t have to be. So, to help you create an effective advertising campaign for your restaurant, we’ll walk through a few misconceptions that many small business have about advertising

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Bringing more than 15 years experience in driving traffic into restaurants, Restaurant.com is thrilled for the opportunity to work with Dickey’s Barbecue Pit restaurants. We connect hungry diners to restaurants by incenting diners with savings. The diner selects and tries new restaurants introducing new (and repeat) diners to the many Dickey’s locations

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National. College. High school. Youth. Our nation is crazy for football. But if game time is downtime for your restaurant, here are some ideas to capture the excitement and the revenue of America’s football frenzy—whether you are a sports bar, diner or traditional restaurant

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In the any business, poor service is the silent killer. Because for every customer who bothers to complain, 26 other customers remain silent. And it’s 6-7 times more expensive to acquire new customers, than keep current ones. See more Customer Service Statistics* Now, with summer winding down, is a good time to take a clear, objective look at your restaurant’s customer service. See if you can make little changes that can make a big difference to your business

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UPDATE: Plates of Thanks Giveaway We’re delivering gifts of gratitude! To celebrate our milestone of 20,000 restaurants, diners and restaurant professionals nominated 20 restaurants that were well-loved but needed some extra support. We then worked with the nominated restaurants to identify solutions that would help them grow their business

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There are few things more satisfying than seeing a marketing program produce results for your restaurant. A new customer dining for the first time, or a familiar face coming back a few more times is very gratifying. We love hearing from customers about their new finds or finding a favorite place that they keep going back for more. Diners fill us in on the topic of trying different restaurants nearby — or wherever their adventures take them.  

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It’s almost impossible to tell friends and family about that great restaurant that serves your favorite dishes up in a friendly, professional way that keeps you coming back for more. To state the obvious: make sure your customers and potential customers can find you! And while this seems like a no-brainer reminder, we know that as a restaurant owner, some days it’s challenging enough to run your restaurant, let alone thinking about how best to market it

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Spring is upon us. As a restaurant owner, you know all the big holidays and you know what most restaurants do to attract customers. But you’re not most restaurants and there’s nothing like some unexpected marketing ideas to get customers through your doors and ready to celebrate the season’s events, both big and small

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