As the end of the year approaches, businesses across the country prepare for a busy holiday season (Halloween, Thanksgiving, and Christmas) in hopes that their holiday-themed marketing campaigns and promotions will get them to reach established earnings goals for the year. To have a successful holiday season the biggest thing you can do for your restaurant is prepare ahead of time! No matter the size of your restaurant, here is a list of ideas and to-do’s to begin planning in September to make the holiday time easier and more profitable: Decorate Your Initiatives: Set the mood of the season; the visual is the first impression. Make your customers feel special as a part of the season and help them forget about everything else. Plus be [&hellip

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As technology takes even bigger leaps to bring us user-friendly smartphones, diners continue to turn to their mobile phones and tablets for purchase decisions. Businesses, especially restaurants must keep up to speed or be swept away with the change in trends. In the past few months, we launched a series of updates to keep diners engaged and using the Restaurant.com mobile app. Updates include an enhanced user experience in the Account and map functionality to name a few. The Restaurant.com app offers diners a convenient way to find your restaurant. As we push mobile updates, we’re committed to helping restaurant partners do the same. Here are some quick and easy ways to make sure you’re on the forefront of today (and tomorrow’s) fast-paced mobile trends. [&hellip

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Summer Trends Revealed

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What was most popular in your restaurant this summer? Restaurant.com reveals dining trends for the months of June, July and August, based on data collected over four years from more than 16 million Restaurant.com certificates redeemed. Here’s the dish: On the Road. With school out for summer and warmer temperatures luring professionals from their desks, Restaurant.com diners make their dining plans on the go. Dining certificates purchased on mobile phones spike by 16 percent during June, July and August. What does this mean to restaurant owners? Keep on the quick! Familiarize yourself and your employees on mobile redemption. Diners redeeming certificates on their phone will become more and more popular. Why? It’s quick and easy and doesn’t require being next to a computer for a [&hellip

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Business owners know getting customers in the door is not always the easiest thing to do. That’s why Restauraunt.com is here to help! As the largest digital marketing site for restaurants, Restaurant.com has continuously helped drive diners in your door. To help you promote your restaurant in the best possible way we have created a marketing center and database of analytics for our restaurant partners called the Restaurant Management Center (RMC). This resource allows restaurant partners to learn in one place the overall success of the Restaurant.com program.  Today, it allows the opportunity to see the number of total diners coming in and to gather feedback on their dining experience. This customer insight is invaluable to learn how restaurant stacks up – both positive and [&hellip

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Planning ahead can really boost your sales in the fall months. Not only is there a change of season on-hand with new ingredients and flavors, but there are some big events as well! With the kids heading back to school, football season starting and the long Labor Day weekend ahead, how will you bring in customers? Put fall produce on the menu Can your menu accommodate seasonal ingredients? Squash, apples, beets and pears are go-to fruits and veggies for the fall. How about adding seasonal cocktail to proactively give these diners what they are looking for? Spiced cider (with or without a little spiced rum) can really warm up your customers’ day! Offer Sunday specials This could work two ways—for football fans OR families looking [&hellip

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No matter how hard you try, you’re bound to come across a diner that just can’t be satisfied. It’s important to handle these situations with care, and remember—the customer is always right (even if they really aren’t). How you handle a situation like this will determine if your guest will return. Word of mouth is free advertising, but it’s up to you if the word that spreads is positive. Here are some easy tips to follow that can help send diners home with a smile: 1. Listen. Even if you can’t solve the problem for them, it won’t hurt to listen. Take this opportunity to learn from your customer—maybe you can prevent the issue from happening again! 2. Be aware of your body language. Crossed [&hellip

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Do you ever look for a little bit more from each of your meals?  Do you want to try something new? Many people have already answered yes to these questions. There has been a shift in consumer behavior to fresh local grown ingredients, artisanal made products, the slow food moment and many more. Beer is now part of this list. Yes, beer. Beer is no longer reserved for the couch potatoes and beer bellies; it is a high-end compliment that offers complex flavors and a wide spectrum of choices. Consumers are going out of their way to find specific beer styles or try the new brew from their favorite brewery.  

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There are few things more satisfying than seeing a marketing program produce results for your restaurant. A new customer dining for the first time, or a familiar face coming back a few more times is very gratifying. We love hearing from customers about their new finds or finding a favorite place that they keep going back for more. Diners fill us in on the topic of trying different restaurants nearby — or wherever their adventures take them.  

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