From tornados and earthquakes to powerful thunder storms, summer is a season of unpredictable weather across the country. And while no one can control the amount of devastation a storm leaves in its wake, a little advance planning can prepare your restaurant or business to weather a natural emergency. Start with basic measures you can take to prepare for any natural hazard. Communicate with your staff: Involve your team when you create your plan, then make sure everyone understands their role and responsibilities. Ensure physical safety: Explore your surroundings and identify shelter options and evacuation routes within your building and in the immediate area. Prepare a first aid kit and mark its location. Protect your data: Ensure your businesses’ vital files and personnel information are [&hellip

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In 2014, the National Restaurant Association reported that restaurant traffic trends softened throughout the month of June. This year, rev up your June by making the most of the traditions and holidays that drive diners to your door. Congratulate grads. Give families and friends a grad-friendly place to celebrate their grade-school, high-school and college graduations. No matter the school, graduations almost always require a group lunch, dinner or even catering. Take note of local graduation dates to know when to advertise specials, post signage and encourage reservations. Let customers know that your restaurant makes graduates feel like a class act. Say “I do” to brides and grooms. June is also wedding season, filled with opportunities for engagement parties, rehearsal dinners, showers and off-beat weddings (a [&hellip

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The nomination period for the Plates of Thanks Giveaway is now closed. Please see below for more information. Restaurant.com is celebrating our 20,000 restaurant partnership with FREE gifts of gratitude for 20 independent restaurants across America. The Plates of Thanks Giveaway is our way of saying THANKS to participating restaurants like yours. Our network of 20,000 (and growing!) restaurants means you get even more advertising and online exposure, more diners and more opportunities to build your business. To date, Restaurant.com is proud to have generated more than $194 million across the restaurant industry. We look forward to serving even more! Nominate your restaurant for the Plates of Thanks Giveaway. Twenty restaurants will be selected to receive FREE giveaways. To be nominated, patrons, employees and/or restaurant [&hellip

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One of the main reasons you partnered with Restaurant.com is because of our ability to promote your restaurant to diners in your local area and throughout the country. In 2014 alone, we seated 10.4 million diners nationwide. Joining forces not only gets the name of your restaurant out to more people, it increases the chances for new and return diners, and creates opportunities to boost sales. Down to the Nitty Gritty Yes, you get access to educational blog posts and digital marketing, among so many other ways, to help increase awareness of your establishment. But there are other ways Restaurant.com works for you beyond that surface level. Did you know that Restaurant.com frequently features restaurants in promotional emails that are based on cuisine, seasonality and [&hellip

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The month of May is on the brink of summer and with it comes three momentous occasions that are often celebrated by dining out. Put these three holidays on your May radar; prepare early to keep your tables full! Cinco de Mayo A commemoration of culture and heritage, the 5th of May celebrates the Mexican victory over the French in the Battle of Puebla in 1862. (Don’t worry, we didn’t know that either.) People like to celebrate this increasingly popular holiday with delicious Mexican food and tequila, Mexican beer and margaritas. This year, Cinco de Mayo falls on a Tuesday, so anticipate the party to happen the weekend before. Make the most of it by making it a “Week to Celebrate Mexican History.”  Highlight dishes [&hellip

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The answer is simple. Yes! Validate! As a Restaurant.com partner, you get extra benefits every time you validate a certificate. These are benefits you don’t see with everyday diners. These benefits help encourage return visits and add regulars to your establishment. What are some of the other benefits of certificate validation? Read on for the value of taking those few extra minutes to validate ALL certificates… Information Acquisition When a customer visits with a dining certificate, validating that certificate gives you access to contact them via email. Build a relationship with these folks. Your emails can be a monthly newsletter, a promotion, menu change, new hire—or even a simple thank you for coming in and dining. Research has found that personal communication helps to build [&hellip

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As a Restaurant.com partner, you have diners visiting your restaurant every month with deals purchased through our website. Driving new diners into your restaurant and filling tables are the two of the biggest benefits of the digital marketing program offered to nearly 20,000 restaurants nationwide. In 2014 alone, Restaurant.com helped generate $194 million to the restaurant industry by sending 10.2 million diners to participating restaurants with 4 million of them being new diners. Below is more information on how the marketing program can continue to create value for your restaurant. Benefits of Our Marketing Program The exposure you gain by partnering with Restaurant.com is exponential and comes at NO upfront cost to you – there are no bills or fees in this free marketing program. [&hellip

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Diners love searching out new spots and chances are the restaurants they choose will be something they’ve heard about from a friend, or maybe it’s just a place that they know is the new hot spot in their area. Either way, if diners know a restaurant is being frequented consistently they will want to check it out themselves. The proof is in the pudding—a full restaurant is a popular restaurant. It could be the coffee, that magical coffee with unlimited refills. Or it could be word of mouth. Busy restaurants are clearly being talked about. Word of mouth, whether good or bad, is a huge influencer in keeping your tables full. A strong following of diners that enjoy visiting your establishment is what makes, and [&hellip

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As the snow melts and grass turns to green this Spring, diners are resurfacing from the cozy warmth of their homes and ready to get out there and dine! Make sure your restaurant is ready for the new trends of what diners are looking for as the seasons change. Pick n’ Choose As diners crave ways to personalize their meals, more and more restaurants are starting to offer a section of the menu that can appeal to everyone from gluten-free eaters to vegans to paleo-diets and healthy eaters. Offerings are switched out as nutrition fads come and go to keep it fresh and exciting for regulars. This is a great way to appeal to the masses—from light eaters to diners looking to keep them full [&hellip

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When making changes in your restaurant, do you know the top three categories of diners you should consider? Familiarizing yourself with these groups can help cater a restaurant experience for success. Not all may apply to your particular restaurant, but we’re pretty sure at least one will! Restaurant.com has done the legwork for you—here’s the typical type of folks that will walk through your door: The Tech-Savvy Younger Parent These parents are deal hunters and carry several apps on their phone to do the searching. Their phone is also a tool to read more about a restaurant before they dine—to read/write reviews or even post a picture of their food. This is a great reason to beef up your website and offer promotions for reviews. [&hellip

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