When making changes in your restaurant, do you know the top three categories of diners you should consider? Familiarizing yourself with these groups can help cater a restaurant experience for success. Not all may apply to your particular restaurant, but we’re pretty sure at least one will! Restaurant.com has done the legwork for you—here’s the typical type of folks that will walk through your door: The Tech-Savvy Younger Parent These parents are deal hunters and carry several apps on their phone to do the searching. Their phone is also a tool to read more about a restaurant before they dine—to read/write reviews or even post a picture of their food. This is a great reason to beef up your website and offer promotions for reviews. [&hellip

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Technology is quickly beginning to revolutionize the way people dine. Mobile technology is becoming expected rather than an added luxury when it comes to grabbing dinner. Will your restaurant be able to keep up with the mobile trends of 2015? Restaurant.com recently touted over two million mobile downloads and with that number an interesting fact: over 55% of Restaurant.com customers are viewing our emails on mobile. The shift to people engaging in marketing more on their mobile device is real—let’s make sure you’re doing everything you can to ensure the success of your restaurant in the mobile realm. Certificate Validation on Mobile Make sure your staff is trained on how to validate Restaurant.com Certificates from a smartphone. This process allows you instant data on your [&hellip

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Congratulations! You’ve made it past the lull of the winter months. It’s time to rev up and hit the ground running by making the holidays of spring real money makers for your restaurant. Here’s a few holidays (and fun ideas) that could bring in some real dollars this spring: Lent (Between Mardi Gras and Easter) Catering to diners during Lent is more than just offering a Friday night fish fry. Reward these diners with specials on Friday by choosing three non-meat entrees that will entice their taste buds and make them feel good for the sacrifice they’re making. It’s as easy as a table card or menu insert and can be a great upsell for existing items on your menu—or get creative with a new [&hellip

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Did you know that Americans spend roughly 17.3 BILLION dollars celebrating love? We’re not talking celebrating an anniversary or the night they first met. This is Valentine’s Day alone. That’s money to be had—and we’ve got ideas on how to make it yours. If there’s any day to make a lasting impression, this may be the one. Cater to the ladies For some women, this celebratory day of love is a night out on the town that doesn’t happen very often. It’s a reason to dress up and get a babysitter, or an evening of romance. Impressing the women in your restaurant on this holiday is a big win, and an easy feat. Presenting the women with a carnation or rose upon dining could easily [&hellip

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Oftentimes as restaurant owners, focusing on the customer can take up so much time that in-house changes can easily get overlooked. Hey, we all know that the customer comes first, but providing a well-rounded overall dining experience is just as important. A happy customer is a returning one, right? Here’s our top 3 resolutions for 2015 to focus on inside your restaurant: 1. Staff with Gumption Make sure the service staff and kitchen staff shares the same passion as you do. The experience and attitude of your servers make a big difference to your diners. Has your staff been trained to upsell? Simply offering a drink or appetizer as a house favorite during the order process can drive an average of $10 to your check [&hellip

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The busy holiday season is gone and past, and soon Valentine’s Day will be too. For you, it was promotion after promotion after promotion to keep tables full and customers happy. For your diner, it was deal after deal to take advantage of. So now that these big holidays have past, how do you keep your diner intrigued and still coming in to visit? Here’s five simple ways to keep you on their minds: Ask Getting feedback is not only a powerful tool to better your business; it also lets the diner know you care as well. Invite feedback in a multitude of ways—via email, online surveys, your website, even push them to a web link on their dining receipt. (HINT: Survey Monkey has free [&hellip

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We make great partners, don’t you think? The proof is in the numbers and 2014 has been a year for the books. Our cutting-edge marketing support and expertise in the online dining deal arena, combined with your dedication to fill tables and add profit to your bottom line, has really paid off. Check it out!   &nbsp

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Wrap up the holiday season with a bang by being prepared on New Year’s Eve and New Year’s Day. Being ready to go on these days could push dine-in, carry out and catering sales into Q1, making the slow months a little easier to handle. Here are some tips on how to bring in the New Year with a bang: Stock Champagne Bringing in diners on New Year’s Eve and Day doesn’t have to be complicated. Offering something out of the ordinary can be all it takes for diners that don’t want to get all dressed up for a fancy evening on the town. Relaxing with friends over cocktails is just as good! Stock your bar with extra alcohol and offer a drink special! What [&hellip

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Yes, the holidays have passed, along with the crazy rush of diners in and out of your restaurant. After taking a moment to breathe, you’ve realized there’s an empty table here or there. Don’t fret! There are so many reasons to stay positive during these slower months—so chin up, let’s talk about some good things to look forward to in 2015. Gift Card Redemption Let your Q4 sales carry into the new year. Thousands of gift cards were purchased in the months of November and December for family, friends and co-workers. Well, now’s the time you’ll see redemption. Post-holidays, diners are more likely to try new restaurants, so look forward to seeing faces you haven’t seen before. The key is to turn those new diners [&hellip

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The holidays are here and in just a couple short weeks will be in full swing. Have you made any special preparations to ready your staff and restaurant for the biggest shopping (and dining) days of the year? This time of year, the strong survive and thrive, so make sure you’re ready to weather the storm of diners. There’s no reason why weary shoppers shouldn’t choose your restaurant for their refueling—be prepared! Extra Wait Staff Keeping diners, needing a break from the lines and constant hustle and bustle, happy can be an easy feat. One, don’t make them wait long. And two, fill their bellies and get them on their way. They’ve been rushing from store to store looking for the best deals. They’ve been [&hellip

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