The holidays are here. Customers are smiling, and business is booming; what a great time of year! Now, all you have to do is make sure you are prepared for the season at hand. This includes having the right amount of food ordered, having the food prepped, having the proper supplies necessary for specialty items, and more. It takes money to make money, so make sure to spend a little extra for premium products in order to get premium returns on special occasions
Providing music and TV solutions to over 20,000 businesses in the last 10 years, Dynamic Media offers the very best in entertainment at a low cost to Restaurant.com partner restaurants through our Partner Advantage set of business solutions. Your Guests will be Singing with SiriusXM Music for Business. A guest that sings is a guest that returns. It’s true! Research shows that a restaurant’s background music increases guest repeat visits, employee motivation, and average ticket! That’s why our team scoured the music industry to create this exclusive music offer for Restaruant.com Partners
This year’s shopping season will be the shortest since 2002 and a whopping six days less than last year’s season. With a shorter window to bring customers in for holiday promotions and menu specials, restaurant owners will need to be savvy in their marketing and cunning in their ability to bring shoppers into their restaurants during, after and before rush times. Bolstering your drinks specials and adding events or daily menu specials on off-nights (such as Wednesday, Thursday or Sunday nights) could help bring in steady holiday shopper traffic. Try adding more happy hours since holiday shopping sometimes operates outside the constructs of a regular work schedule. Opening earlier the morning of Black Friday gives shoppers an option for food after a long night’s shopping. [&hellip
Online Ratings and Reviews have received a lot of media attention in recent years, with most of the stories and articles discussing the veracity of the information being provided by “user” ratings and reviews. Reviews come from all over the internet now, not only from dedicated customer review sites like Yelp, TripAdvisor and Restaurant.com, but also from websites for online retailers and the brick and mortar stores. Although distrust in user ratings and reviews might be more prevalent today than it was five or ten years ago, a proper response to these comments is still important to the future success of your business. Regardless of how cautious they may be of user ratings and reviews, consumers still simply want to know, “Is this review credible [&hellip
Did you know that the average user spends about one hour and 47 minutes a day using email? In fact, 74 percent of all adults online state that email is their preferred method of communication. This trend suggests that email is the best way for your brand to find exposure in the lives of daily consumers. Here are five easy steps to creating an email program for your restaurant
Have you been searching for a reasonably priced email service to reach your customers and manage their contact information. Other services might cost you up to $500 for one advertising campaign, and that doesn’t even include the graphics costs. Exclusively for Restaurant.com partner restaurants, the Email Assistant offers a base package* for as low as $64.99 a month (plus a $99.99 set-up fee)
Marketing strategy has evolved over the years, incorporating new technologies and tactics along the way. The most effective modern marketing strategies use multiples channels, each responsible for attaining specific goals. Advertising is just one piece of the entire marketing puzzle, working cohesively with other tactics for exposure, awareness, lead generation and, ultimately, sales. Here are some common misconceptions when it comes to piecing together an effective marketing campaign
Keeping track of everything for a restaurant online can be daunting. Most restaurant owners are not tech savvy, and it can be tempting to focus on traditional marketing. However, with 89 percent of consumers finding restaurants online, having a great website is essential to attract today’s diner. Getting a high quality website used to cost thousands and take weeks, but modern services make it easier and more affordable than ever before to get a great website and mobile site. For example, check out the new Restaurant.com Website Assistant. Here are some of the most important reasons a restaurant needs a great website. Get Found Online Not being online today is like not having a sign outside your restaurant – no one will find you. Today’s [&hellip
The restaurant business is one never-ending day after another, especially for the independent operator who on any given day acts as the manager, wait staff, accountant, chef, and busboy, and then STILL has to go home to be a mother/father, wife/husband, and friend to others. It’s no wonder that the average lifespan of a restaurant is less than five years. There is simply too much going on each day and not enough attention is given to the single-most important aspect of restaurant success, the marketing! Marketing is the reason behind why customers come in to your restaurant and the same reason why other customers won’t. In today’s times, it’s not enough to just have your own website. After all, everybody seems to have a friend who [&hellip
When a restaurant’s website is missing key information, has outdated PDF menus, and in some cases won’t even load for hungry customers, restaurants set themselves back with customer retention, in their reputation as a legitimate, contemporary business, and in their potential revenue. Don’t be the victim of an outdated webpage. With Website Assistant from Restaurant.com, your restaurant website will be mobile ready, customizable and can feature images to help show off your establishment’s décor and signature dishes. Whether your restaurant is looking for its first website or you can identify with the inadequacies of a currently active but insufficient website, Website Assistant from Restaurant.com can do wonders for your business. The benefits you stand to gain from creating a custom site with Restaurant.com include the [&hellip