One of the main reasons you partnered with Restaurant.com is because of our ability to promote your restaurant to diners in your local area and throughout the country. In 2014 alone, we seated 10.4 million diners nationwide. Joining forces not only gets the name of your restaurant out to more people, it increases the chances for new and return diners, and creates opportunities to boost sales. Down to the Nitty Gritty Yes, you get access to educational blog posts and digital marketing, among so many other ways, to help increase awareness of your establishment. But there are other ways Restaurant.com works for you beyond that surface level. Did you know that Restaurant.com frequently features restaurants in promotional emails that are based on cuisine, seasonality and [&hellip

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The month of May is on the brink of summer and with it comes three momentous occasions that are often celebrated by dining out. Put these three holidays on your May radar; prepare early to keep your tables full! Cinco de Mayo A commemoration of culture and heritage, the 5th of May celebrates the Mexican victory over the French in the Battle of Puebla in 1862. (Don’t worry, we didn’t know that either.) People like to celebrate this increasingly popular holiday with delicious Mexican food and tequila, Mexican beer and margaritas. This year, Cinco de Mayo falls on a Tuesday, so anticipate the party to happen the weekend before. Make the most of it by making it a “Week to Celebrate Mexican History.”  Highlight dishes [&hellip

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The answer is simple. Yes! Validate! As a Restaurant.com partner, you get extra benefits every time you validate a certificate. These are benefits you don’t see with everyday diners. These benefits help encourage return visits and add regulars to your establishment. What are some of the other benefits of certificate validation? Read on for the value of taking those few extra minutes to validate ALL certificates… Information Acquisition When a customer visits with a dining certificate, validating that certificate gives you access to contact them via email. Build a relationship with these folks. Your emails can be a monthly newsletter, a promotion, menu change, new hire—or even a simple thank you for coming in and dining. Research has found that personal communication helps to build [&hellip

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As a Restaurant.com partner, you have diners visiting your restaurant every month with deals purchased through our website. Driving new diners into your restaurant and filling tables are the two of the biggest benefits of the digital marketing program offered to nearly 20,000 restaurants nationwide. In 2014 alone, Restaurant.com helped generate $194 million to the restaurant industry by sending 10.2 million diners to participating restaurants with 4 million of them being new diners. Below is more information on how the marketing program can continue to create value for your restaurant. Benefits of Our Marketing Program The exposure you gain by partnering with Restaurant.com is exponential and comes at NO upfront cost to you – there are no bills or fees in this free marketing program. [&hellip

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Diners love searching out new spots and chances are the restaurants they choose will be something they’ve heard about from a friend, or maybe it’s just a place that they know is the new hot spot in their area. Either way, if diners know a restaurant is being frequented consistently they will want to check it out themselves. The proof is in the pudding—a full restaurant is a popular restaurant. It could be the coffee, that magical coffee with unlimited refills. Or it could be word of mouth. Busy restaurants are clearly being talked about. Word of mouth, whether good or bad, is a huge influencer in keeping your tables full. A strong following of diners that enjoy visiting your establishment is what makes, and [&hellip

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As the snow melts and grass turns to green this Spring, diners are resurfacing from the cozy warmth of their homes and ready to get out there and dine! Make sure your restaurant is ready for the new trends of what diners are looking for as the seasons change. Pick n’ Choose As diners crave ways to personalize their meals, more and more restaurants are starting to offer a section of the menu that can appeal to everyone from gluten-free eaters to vegans to paleo-diets and healthy eaters. Offerings are switched out as nutrition fads come and go to keep it fresh and exciting for regulars. This is a great way to appeal to the masses—from light eaters to diners looking to keep them full [&hellip

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When making changes in your restaurant, do you know the top three categories of diners you should consider? Familiarizing yourself with these groups can help cater a restaurant experience for success. Not all may apply to your particular restaurant, but we’re pretty sure at least one will! Restaurant.com has done the legwork for you—here’s the typical type of folks that will walk through your door: The Tech-Savvy Younger Parent These parents are deal hunters and carry several apps on their phone to do the searching. Their phone is also a tool to read more about a restaurant before they dine—to read/write reviews or even post a picture of their food. This is a great reason to beef up your website and offer promotions for reviews. [&hellip

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Technology is quickly beginning to revolutionize the way people dine. Mobile technology is becoming expected rather than an added luxury when it comes to grabbing dinner. Will your restaurant be able to keep up with the mobile trends of 2015? Restaurant.com recently touted over two million mobile downloads and with that number an interesting fact: over 55% of Restaurant.com customers are viewing our emails on mobile. The shift to people engaging in marketing more on their mobile device is real—let’s make sure you’re doing everything you can to ensure the success of your restaurant in the mobile realm. Certificate Validation on Mobile Make sure your staff is trained on how to validate Restaurant.com Certificates from a smartphone. This process allows you instant data on your [&hellip

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Congratulations! You’ve made it past the lull of the winter months. It’s time to rev up and hit the ground running by making the holidays of spring real money makers for your restaurant. Here’s a few holidays (and fun ideas) that could bring in some real dollars this spring: Lent (Between Mardi Gras and Easter) Catering to diners during Lent is more than just offering a Friday night fish fry. Reward these diners with specials on Friday by choosing three non-meat entrees that will entice their taste buds and make them feel good for the sacrifice they’re making. It’s as easy as a table card or menu insert and can be a great upsell for existing items on your menu—or get creative with a new [&hellip

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Did you know that Americans spend roughly 17.3 BILLION dollars celebrating love? We’re not talking celebrating an anniversary or the night they first met. This is Valentine’s Day alone. That’s money to be had—and we’ve got ideas on how to make it yours. If there’s any day to make a lasting impression, this may be the one. Cater to the ladies For some women, this celebratory day of love is a night out on the town that doesn’t happen very often. It’s a reason to dress up and get a babysitter, or an evening of romance. Impressing the women in your restaurant on this holiday is a big win, and an easy feat. Presenting the women with a carnation or rose upon dining could easily [&hellip

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