Believe it or not, regardless of what your outside view tells you, Spring is almost here! Spring brings new life into this world and brings old life out of hibernation. This is similar to the same pattern as your customer base. You will see new faces that have moved into the neighborhood over the past few months and you will see old faces as they pull themselves out of their winter dormancy and back in the public eye. Customers are ready for sunshine and ready to get back on the right track! Your customers are ready for change; so now the question is, are you? Take a good look at your restaurant and see if there is any “spring cleaning” that you might be able [&hellip
Spring is upon us. As a restaurant owner, you know all the big holidays and you know what most restaurants do to attract customers. But you’re not most restaurants and there’s nothing like some unexpected marketing ideas to get customers through your doors and ready to celebrate the season’s events, both big and small. Lent (Between Mardi Gras and Easter) Everybody does a Friday fish fry, but you’re not everybody. Sure, you’ll probably increase your seafood order during Lent, but here are some other ways to turn the days of doing without, go off without a hitch. How about the master of all super foods, kale? With some olive oil, sea salt and pepper, you’re always just a few tosses of a pan away from [&hellip
Often times, when out with friends or meeting new people, you’ll find yourself discussing what you do for a living. The response you give them will either immediately intrigue them or immediately bore them to tears and cause an awkward need for them to get away from you as quick as possible. We’re hoping you receive the first reaction! For the past 10 years, I’ve never had the latter happen to me. When I tell people that I work for Restaurant.com, they are immediately intrigued. They have either visited the site or used a certificate before and tell me about their experience, or the sheer mystery of working for the powerful domain “Restaurant.com” intrigues them to learn about what I do. It genuinely excites me [&hellip
In a recent survey of nearly 1,500 smartphone users by SinglePlatform, 81 percent of consumers reported that they searched for a restaurant in the past six months using a mobile app, while 92 percent did so through the mobile web.* It’s a fact; the majority of restaurant-bound consumers are also mobile-bound consumers. As a restaurant owner, that gives you a huge opportunity to benefit from this mobile-centric way of life. Keep reading to find out how…it’s easier than you’d think. Here are just a few of the ways you can stand out and catch the attention of the mobile consumer audience. Get On That Map. Many of your customers are using Google Maps to find you. If you’re not already, get on there. Serve Up [&hellip
Creating a marketing plan with a long shelf life is easier than you think. Here we are, two weeks into the new year. If you’ve made resolutions, you’re probably still committed to seeing them through… unless, of course, you bit off more than you can chew. So if taking on goals that are too lofty is the obvious “don’t”, then the way to ensure a far-reaching marketing plan with an enduring shelf life is to take the slow and steady approach. The bite-sized changes you can stick to. Go ahead and take a look at the list of ideas below. Don’t overanalyze them. Then go back to the ones that caught your eye and give yourself a reality gut check. Do you have the staff [&hellip
Remember this? Remember getting your FIRST dollar when you opened your business? Remember how excited that made you? You held that dollar in such high regard that you put it out on display for years to come! It was symbolic proof that all your hard work and preparation to open your restaurant resulted in a customer willing to spend money on your creation. Without somebody coming in and spending that first dollar, your restaurant would never officially be operable. What a great symbol! What a great feeling! What a great lesson!
Restaurant.com loves to share ideas and information with restaurant operators. Here’s the scoop on some trends that are sure to hit the industry this year. Advertising in Social Media: The secret is out. Social media is as useful in advertising as it is for social networking. Investing just a few hundred dollars a month in social media advertising can go a long way.
The holiday season is a great time to reexamine the previous year and make plans for the new one. We at Restaurant.com know that the restaurant industry has undergone many recent changes amid stagnant industry growth, with increases in competition, new technology and emerging culinary trends. We’re glad that you have chosen Restaurant.com to guide you through these changes and hope our partnership will bring you success for years to come. While projections by marketing research firm The NPD Group predict only a 1 percent growth in traffic and 3 percent increase in sales for the entirety of 2013, local restaurants can still position themselves to meet the demands of key demographics and new customers
Restaurant.com has an established tradition of sharing the holiday spirit in the waning wintry months of the annual year. Whether it’s through digital marketing efforts like social media, Public Relations, or special promotions, Restaurant.com is a leader in seasonal marketing and holiday gifting. Here are some of the marketing programs we’ve focused on this holiday season to deliver more diners into your restaurant in
For over 10 years, I have been working with independent restaurants and have personally assisted over 10,000 restaurants with their marketing needs. I understand that not every restaurant will have the same marketing needs as another restaurant, but something I have always had a hard time understanding is when a restaurant owner lets their pride get in the way of doing what is in the best interest of their business